Description
Brainstorming is probably the best known and most widespread creativity technique, which basically aims to activate thought processes and identify as many ideas or risks as possible by promoting the creative potential of a group or individuals. Brainstorming is used to identify risks in all industries and functional areas due to its methodological simplicity and its versatility.
Effort
Low
Complexity
Low
Method Type
Qualitative
ISO 31000
Risk Identification
Prerequisites
The basic prerequisite is the development of a concrete question, i.e. the question must not be asked too globally, but again must not ask for a partial aspect that is too small. Since a structured brainstorming usually takes place within the framework of a workshop, an experienced moderator should take the lead. For presentation and visualization tools such as metaplan walls, flipcharts and a presentation case are necessary to enable the mutual stimulation of new ideas. Depending on the degree of formality, a clerk or card recorder is helpful to speed up the process.
Basic Approach
- Preliminary Phase:
- Development of the problem
- Selection of participants
- Organization of the event
- Workshop, i.e. actual brainstorming:
- Introduction to the problem and presentation of the concrete question
- Explanation of the brainstorming method ("4 rules of the game")
- Generation of ideas
- Summary of the results
- Evaluation of the results
Advantages
- Quick and easy to carry out
- Well-known and accepted method
- Generation of many risks in a relatively short time
- Exploitation of synergy effects through direct exchange of participants
- Direct identification of risk dependencies possible
Disadvantages
- Dominating participants can suppress the opinions of "weaker" participants
- Many unusable hints
- Post-processing of many statements is necessary
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